On November 25, 2020, a campaign for collecting waste paper ‒ #BumBattle ‒ started in all Russian schools. At the heart of the action is not just a competition in the amount of paper raw materials handed over, but also the launch of a challenge in social networks for the opportunity to personally communicate with the idols of schoolchildren. To participate, you need to fulfill simple conditions: collect waste paper, post a post on Instagram or TikTok with the hashtag #BumBattle and an idol's account mark and submit an application on the promotion website: http://бумбатл.рф/.
“Campaigns for the collection of waste paper are well known to heads of educational institutions and schoolchildren. A distinctive feature of #BumBattle is the dissemination of ideas for separate waste collection through online formats familiar to young people. Thus, we involve the younger generation in the current environmental agenda and pay attention to the principles of conscious consumption,” the organizers note.
As a result of the action, a shortlist of winners will be drawn up, for whom online meetings with popular youth idols who are not indifferent to the topic of ecology and ready to share their personal experience of separate waste collection will be organized. There will also be a rating of the TOP-10 most productive schools in the country in terms of the amount of waste paper collected. All winners will receive thematic prizes from the organizers and certificates of appreciation, all participants ‒ personalized certificates from the #BumBattle organizing committee (if registered on the promo website). The promotion will run from November 25 to December 10. The results are planned to be summed up by December 15.
The initiator of the action is ANO “National Priorities” with the participation of the Ministry of Natural Resources of Russia, the Ministry of Education of Russia and project partners: the Russian movement of schoolchildren, the ONF Youth, the All-Russian Society for Nature Conservation, the movement of volunteer environmentalists “Do!”, The Association “Clean Country”, the group of companies “Ecoline” and the “Ubirator” service.
Press Service of the Ministry of Natural Resources and Environment of the Russian Federation